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Contracts & Relationship Management: Trends

April 23, 2024

Based on analysis of recent reports from leading consultants and procurement experts, the ‘big topics’ impacting the supply market appear to be a mix of technology, global market dynamics, environmental concerns, and shifts in underlying business practices – sometimes occurring individually, but often also with a need to consider the interplay between the various topics.

What interests me is the implications these issues have for both the nature of contracts and contract terms and also for supplier relationships.

My overall assessment is that they suggest a future where contract management and supplier relationships will continue to be characterized by growing complexity, imposing a need for flexibility and deeper collaboration – the antithesis of many relationships today. To make this change, organizations will need to be more agile, forward-thinking and strategic in their approach to contract negotiations and supplier management.

Implications for Contracts and Contract Terms

There is a risk that contracts become even more complex and detailed as they attempt to address issues such as AI integration, cybersecurity measures, and ESG compliance. This complexity might include more comprehensive clauses related to data privacy, the ethical use of AI, and sustainability targets or certifications.

Given the speed of technological change and the volatility of geopolitics, contracts will increasingly need to incorporate greater flexibility, allowing for adjustments to accommodate new laws, economic sanctions, or supply chain disruptions. We are likely to see greater focus on clauses that allow for renegotiation or termination due to altered market conditions.

As sustainability and ESG gather pace through further regulation, terms that require detailed reporting on environmental impact, labor practices, and governance structures will become more common. Frequently, these terms are likely to require third-party audits and certifications.

Risks associated with geopolitical tensions and supply chain vulnerabilities will result in more stringent risk assessment and mitigation clauses. This is already resulting in more detailed disaster recovery plans and contingency measures.

Implications for Supplier Relationships

The trend towards friend-shoring and duplicating supply chains implies a shift towards more collaborative and strategic partnerships. Companies will need to work closely with suppliers to ensure alignment on values, particularly concerning sustainability and resilience initiatives. This approach may lead to more long-term contracts and joint ventures. It also creates a confusing dynamic: greater collaboration implies consolidating purchases with a smaller number of key suppliers, but supply security sometimes pushes in the opposite direction.

As AI and digital transformation play larger roles in operations, relationships with technology providers and AI firms are becoming more critical. These relationships need a focus on continuous innovation and compliance with evolving cybersecurity standards.

Supplier relationships are increasingly being tested for alignment with corporate ESG goals. Somehow organizations will need to find a way to increase insight to include their entire supply chain. This obviously requires deeper collaboration and transparency. Perhaps it will also encourage greater levels of vertical integration and impact make or buy decisions.

The volatile geopolitical and economic environment means that relationships must be structured in such a way that they can rapidly adapt to changes. This requires more frequent and better defined structures for communication and decision-making, real-time data exchange, and a capability for dynamic contract adjustments based on external conditions.

Contracts are likely to place shared responsibilities on both buyers and suppliers for compliance with regulatory requirements and for managing risks related to external workforce, data breaches, and environmental impact. This implies a need for a heightened level of trust and joint efforts in areas such as compliance training and audits. Building this trust from the low levels that often exist today will prove challenging – it demands a significant change in organizational behavior.

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